Identification of barriers in the process of communication of spatial socio‐demographic information

Project no. 23-06187S


Identification of barriers in the process of communication of spatial socio‐demographic information

The most efficient way to communicate spatial information is through visualization using maps, but the effectiveness of these maps is dependent on the visualization methods used. The process of interpreting static maps is already well-understood; with the development of new technology, advanced interactive approaches which have not yet been sufficiently verified are emerging. To streamline the cartographic communication process, it is necessary to investigate the impact of interactive geovisualization methods on users. It is key to verify the effectiveness of the flow of information between the author of visualization and its users in social disciplines like sociology and demography. Barriers disrupting this process and leading to the loss of information will be identified by qualitative testing. Subsequently, a quantitative approach will be used to verify the existence of these barriers on large populations. The results will help to uncover the mechanisms of the cartographic communication process.

Aim of the project

The aim of the project is to understand the mechanisms of cartographic communication between the authors of interactive visualizations and their users. Barriers in this information flow will be detected by qualitative research and their existence will be verified by statistical methods.


Stanislav POPELKA

Palacký University Olomouc
Department of Geoinformatics
17. listopadu 50
771 46 Olomouc


Palacký University Olomouc

RNDr. Stanislav Popelka, Ph.D.
Principal Investigator, researcher, eye-tracking expert

Mgr. Markéta Beitlová, Ph.D.
Researcher, data analyst

Mgr. Kamila Fačevicová, Ph.D.
Researcher, statistician

Mgr. Tomáš Vaníček
Data analyst

prof. RNDr. Vít Voženílek, CSc.

Masaryk University Brno

Mgr. Čeněk Šašinka, Ph.D.
co-investigator; researcher, cognitive and information scientist

Mgr. Bc. Zdeněk Stachoň, Ph.D.
reasearcher, cartographer

PhDr. Ladislava Zbiejczuk Suchá, Ph.D.
researcher, sociologist and information scientist

Mgr. Alžběta Šašinková
researcher, data analyst

Ing. Mgr. Jiří Čeněk, Ph.D.
researcher, statistician

Mgr. Ondřej Kvarda
Researcher, data analyst


A total of seven journal articles and three conference papers are planned within the project.